CURRENCY FOR PAYING ATTENTION

     The definition of cognitive dissonance is the mental discomfort experienced by a person who holds two or more beliefs, ideas, or values. An example of this is a lawyer who has to defend a client whom she/he thinks is actually guilty. Another example of this is the fable of  "The Fox and the Grapes" by Aesop. A fox spies high-hanging grapes and desires to eat them. He is unable to reach the grapes so he convinces himself that the grapes are not worth eating and he justifies his decision, claiming to himself, that the grapes are likely sour and unripe. This story is illustrated in a way where it indicates that: When a person desires something and finds it unattainable, he/she diminishes it by criticizing the object of desire as worthless.

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